Social
October 9, 2024
5 min read
Building a social content engine that doesn't burn out your team
Sustainable social means systems, not heroics. Here's the operating model.
Aisha Patel
If your social team relies on heroics, it will burn out. The teams we work with operate social as a content factory — pillars, formats, weekly cadence, and a recycling system that turns one big idea into ten pieces of content. In this post we show the operating model and the tools we use.
